How to Write Promotional Emails
Email is one of the most effective ways to reach out to potential and existing customers. And what makes it so great is its ability to reach out in a personalized way,promoting an offer that fits them specifically.
writing a solid promotional email has many moving parts. In this post, we’ll cover the everything that needs to align in order to craft promotional emails that get results.
What you will observe, once you have a solid strategy for promotional emails,
is that your conversions will increase, leading to further business growth. Here are some stats to back that claim up.
Email Marketing Trends for 2019
In essence, all marketing emails are promotional in nature. Whether it’s a simple welcome email sent to new subscribers, or an email containing product recommendations for existing customers, such emails are designed to
cultivate relationships while consumers go through their buyer journey.
Introduce Your Promotion in the Subject Line
47% of emails are opened solely based on the subject line.
For the subject line of a promotional email, make it specific and quantifiable (if applicable),
yet catchy and conversational. Avoid spammy triggers like all caps and the words “free” or “buy now”.
A recent study found that 69% of emails are flagged as spam based on only on the subject line
Email Marketing Stats
While it may seem counterintuitive in the face of other platforms that have emerged in recent years,
email marketing remains a most viable channel for marketers.
From its continually growing user base, to its efficiency and effectivity,
there’s a reason why brands continue to utilize this tested platform.